AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

It won’t fail because the protocol is bad, but because you’ve been sold on the dream of a universal API for ad tech – and that’s what you’re budgeting for.

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking ...

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...

Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion. Uber Advertising, in partnership with Adelaide ...

Cindy Rose joined WPP earlier this year with a turnaround plan for the world’s one-time biggest ad buyer and agency holdco.

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said is “not a traffic driver.” ...

If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a ...

Within residential connectivity platforms, which includes Comcast’s domestic broadband and wireless services, advertising ...