Off-site advertising is a logical extension. But would PayPal ever decouple its data from the ad tech? Apparently not.

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, ...