Off-site advertising is a logical extension. But would PayPal ever decouple its data from the ad tech? Apparently not.

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...