PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year. The Trade Desk, once a Wall Street darling, ...
Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...
The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up ...
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, ...
Dive into AdExchanger's Taylor Ash coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand ...
The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how its algorithm steers demand.
It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working.
Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...
Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...
Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...
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