An innovative relaunch of an iconic fishing brand, a women’s network, and an 11-year-old fishing star with 125,000 followers ...

The Rhino rod-and-reel combo from Rather Outdoors swept the 2026 ICAST New Product Showcase, taking both Best in Show and ...

For the third year in a row, CWR Wholesale Distribution has been named NMEA’s Distributor of the Year Award. Bayville, New ...

Built for anglers who demand proven PENN performance at an exceptional value, the new PENN Fierce V spinning reels and combos ...

Saltwater is hard on everything. For anglers who spend every chance they get on the coast, offshore or anywhere the air ...

B.A.S.S. Conservation Director Gene Gilliland will retire at the end of 2026, concluding a 12-year career with B.A.S.S. and ...

Versatile lineup of rods, reels, and combos pairs heavy-duty construction with options for big-game freshwater and saltwater ...

Angie Thompson sits down with an angler she's admired for a while — an 11-year-old from Chapin, South Carolina, who goes by ...

Garmin (NYSE: GRMN) today announced it has been named Manufacturer of the Year by the National Marine Electronics Association ...

By thunderous demand, the premier 9-carrier architecture of XBRAID FULLDRAG X9 transitions from a specialized, metered braid ...

Whitewater Fishing’s upgraded TORQUE 7.4V Heated Vest is in stock and shipping to dealers ahead of late-season open water and ...

The Bass Fishing Hall of Fame welcomed five new members Thursday evening during its annual induction ceremony at the White ...