Futtaim's first-ever Group-wide employer brand, with no models, no scripts, just its own people across Dubai, Riyadh and ...

OpenAI’s artificial intelligence agents interacted with and attempted to access several US government websites in unusual ...

Fiona Menzies has a story that every CMO running an RFP process this year will recognize, even if they haven't said it out ...

For years, the global AI conversation has been framed as a race led by Silicon Valley, with the US and China setting the pace ...

Gen Z marketing in the GCC is moving beyond younger-looking branding, polished social content and superficial cultural references. The focus is increasingly ...

Al-Futtaim has launched The Heart of Tomorrow, a global employer brand built around employee experiences across its ...

Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming ...

Saudi Arabia and the UAE emerged as the Middle East’s leading markets at the 2026 Cannes Corporate Media & TV Awards, with ...

Samsung Electronics MENA has named Lebanese entrepreneur and fashion personality Karen Wazen as its new Brand Ambassador for ...

McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business ...

Emirates leads the UAE with a positive Recommend score of 92.8% among current customers, while Saudia takes first place in ...

The World Economic Forum's Travel & Tourism Development Index (TTDI) 2026 lands at an awkward moment for the region: the same report that ranks the UAE, ...