Media isn’t just evolving. It’s being redefined. The recent bidding war for Warner Bros. Discovery between Netflix and ...

Keel Comms’ Joyce Succar shares why Middle East CEO communications must move beyond visibility and lead with clarity, empathy ...

Feedback Market Research and AccuPanel have partnered to launch an AI-powered FMCG consumer panel in Saudi Arabia, offering ...

Elevate, a strategy and growth consultancy founded in Saudi Arabia, has announced Kasswara AlKhatib as its new Chairman of ...

Tapper and GOA have revealed a strategic partnership aimed at helping agencies and advertisers reduce cost per acquisition (CPA) and improve the quality of their paid media performance data. The ...

Ewen Sturgeon has been appointed as the EMEA Chief Executive of WPP Creative. The appointment moves Sturgeon’s role as EMEA Chief Executive of VML, to a new group role where he will represent all the ...

Air Arabia reveals a deep dive into the strategy and roll-out of the campaign launching its newest route to London.

Findings from BackLite Media report: 80 per cent campaign recall within seven days of exposure and 68 per cent uplift in ...

"As the boundary between gaming and the creator economy dissolves, the next generation of play will be a fully-fledged ...

Over the course of his career, Ghoussain has built fraud protection capabilities at Careem, served as Senior Director of Data ...

We Are Social's Owais Awan shares interesting parallels between food and the information we consume – and its resulting impact on our lives.

Ali has spent several years bridging the gap between communications and modern storytelling for an elite portfolio of clients ...