Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Much of the backlash stemmed from Poppi’s focus solely on mega influencers, rather than incorporating a diverse mix of ...

OPINION: Poppi and other brands have been too focused on the social spectacle of advertising rather than supporting the ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

But I know that it’s you, our community, that has been the biggest part of our success. It has been a big passion of mine to get Poppi to as many people as possible.”  Poppi is consumerism at its best ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by ...

In this episode of Mess Magnets, Sasha and Kirsten break down the controversy of Shakira’s World Tour being accused of ...