After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

Much of the backlash stemmed from Poppi’s focus solely on mega influencers, rather than incorporating a diverse mix of ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

This moment of soda industry disruption comes amidst the backdrop of a new age of consumers grappling with seeing the impacts ...