Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...

The race to find the next great American runner is a popular trend among sports brands, with many investing into college NIL ...

Jordan Seaton is making headlines again—this time, for his luxurious taste in cars. After an impressive freshman season in ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

Lane Kiffin turned spring football into a spectacle of hot dog contests, golf cart races and tug-of-war championships, ...

North Carolina coach Hubert Davis is planning changes to the staffing of the blueblood men's basketball program.

Are the Power 4 programs doing a better job keeping top talent home? Who is the best back to come out of South Florida in the ...

NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

“Our goal is to be able to provide all of our teams with the resources to win at the top of the league,” Moore said after a ...

North Carolina's Hubert Davis, the fourth-year coach whose Tar Heels are at risk of missing the NCAA tournament for the ...

Colorado State defensive lineman Hidetora Hanada announced Monday that WWE offered him an NIL deal under its "Next In Line" ...

Schools are setting aside funds for revenue sharing ahead of the House vs. NCAA settlement. The fed says those funds are ...