Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...

The race to find the next great American runner is a popular trend among sports brands, with many investing into college NIL ...

Jordan Seaton is making headlines again—this time, for his luxurious taste in cars. After an impressive freshman season in ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

Lane Kiffin turned spring football into a spectacle of hot dog contests, golf cart races and tug-of-war championships, ...

North Carolina coach Hubert Davis is planning changes to the staffing of the blueblood men's basketball program.

Are the Power 4 programs doing a better job keeping top talent home? Who is the best back to come out of South Florida in the ...

NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

“Our goal is to be able to provide all of our teams with the resources to win at the top of the league,” Moore said after a ...

National signing day isn't the college football holiday it used to be in February. Tennessee didn't sign a single player on ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

Young athletes are raking in as much as several millions of dollars a year, but the nascent legalized pay for ...