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The streamer's overall ad commitments more than doubled as it sold out in-game inventory for its pair of NFL Christmas Day ...
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Primetime TV Sees Ad Dollars Decline for Third Consecutive Upfront, but Streaming Lends Boost
Ad dollars committed to primetime TV in the industry's upfront market fell for the third consecutive year, though streaming ...
NBCUniversal said Tuesday that its new 11-year deal for NBA rights resulted in a 15% increase in "upfront" ad commitments across its core broadcast offerings of news, sports and entertainment, with a ...
Comcast NBCUniversal’s streaming service Peacock is still losing money, but remains a silver lining for the overall company.
Loss of NBA rights likely crimped Warner Bros. Discovery's ability to attract advertising dollars in the TV industry's most recent 'upfront' market ...
Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total upfront ...
The upfront results come as TelevisaUnivision reported a 5% drop in ad revenue to $742 million in its second quarter of 2025.
Comcast delivered second quarter results that exceeded Wall Street’s expectations for both revenue and non-GAAP earnings, yet ...
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