Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

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The popular toy, which sells out instantly online, will be available to pre-order on Aug. 21. Here's what to know.

In the chimerical trend that is Labubumatchadubaichocolate, nothing is ever too extra. But those who embrace the aesthetic know that the only way out is further in.

Blackpink's Lisa has sparked a global frenzy with her love for Labubu dolls, goblin-like figures with a quirky charm. She recently sported a custom-made pink outfit featuring a Labubu doll during Blackpink's London concert.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

The Hong Kong dolls have become a must-have accessory for stars, who sport the furry creatures on their Hermès, Louis Vuitton and Goyard bags.

Labubus dolls are only available through online purchases and in-store pickups, if you can find one in stock. Adding to the scarcity factor is the blind-box packaging.