When Jamie Kern Lima first launched IT Cosmetics in 2008, she was told “no” more times than she could count. As the business was struggling to stay afloat two years later, QVC gave her one shot at a ...

Jamie Kern Lima is officially a mom of three. The IT Cosmetics co-founder, 48, has welcomed her third baby with husband Paulo, a son named Weston Win, sharing the happy news on Instagram. In her ...

The Jamie Kern Lima Show Wins the 2025 Gracie Award Winner for Best Podcast (Lifestyle), Joining A Prestigious Group of Legendary Gracie Award Winners Including Oprah Winfrey, Barbara Walters, Maria ...

In January 2025, Shark Tank mentor Jamie Kern Lima appeared on TODAY to discuss self-worth and overcoming self-doubt. She reflected on her journey from being a waitress at Denny’s to selling IT ...

A local TV anchor's career leap into beauty entrepreneur has paid off. Jamie Kern Lima, the co-founder and CEO of IT Cosmetics, has landed on Forbes' list of "America's Richest Self-Made Women." Last ...

In the reel, Jamie said, "And a lot of people worry, well if I believed I was enough as I am, will I lose my ambition? Oh no you don't, you actually become more ambitious, because when you learn to ...

PROVIDENCIALES, TURKS AND CAICOS ISLANDS - OCTOBER 17: Jamie Kern Lima attends the 100 digital influencers joined Beaches Resorts for their 5th Annual 'Social Media on the Sand' Conference at Beaches ...

If you want a ringing affirmation of the virtues of free markets, take a listen to the story of Jamie Kern Lima. You will be amazed and inspired. Kern Lima is the cofounder and CEO of IT Cosmetics, a ...

Jamie Kern Lima started her beauty company in a studio apartment. — -- Jamie Kern Lima is a former beauty queen and "Baywatch" actress who is now bringing a fresh outlook to the cosmetic world.