Australian non-alcoholic beer Heaps Normal launches in UK, backed by Robbie Williams; now stocked in 170 pubs and retailers.

The brand's "core range" is being rolled out across "select bars, venues" in the UK and online from this month.

A Canberra-born non-alcoholic brewery has now got a British pop star as a creative collaborator.

The Australian no-alcohol beer brand, which sold its first products five years ago, has splashed down in the UK and US, and ...

Robbie Williams has joined Australian non-alcoholic beer brand Heaps Normal as a creative collaborator and investor as it launches in the UK. Australia’s leading independent non-alcoholic beer brand ...

Music star Robbie Williams is now an investor and creative collaborator of beer brand Heaps Normal.The announcement:Global ...

In a huge twist, perhaps the last person you'd ever associate with a non-alcoholic beer has partnered with Heaps Normal.

Heaps Normal launched in 2020 with a bit of financial support from pro surfer Smith and by 2022 it was valued at $63 million. That figure has only grown since.