Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Recent news highlights in entertainment include Chris Brown's arrest in the UK, HBO Max's rebranding, MrBeast's legal ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Plus, Holloway says he crashed multiple vintage cars while playing mafia driver Jim in the HBO Max period drama.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max is previewing "Task," a new drama series from "Mare of Easttown" writer and producer Brad Inglesby and starring Mark ...

Bill Maher returns May 16 with Gen. Stanley McChrystal, Scott Jennings, and Peter Hamby. Catch the latest episode on HBO and stream on Max.

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.