This popular Gen X slang word baffled the Gen Z participants who took part in our quiz, with several theorizing it was ...

Josh Levesque refuses "to believe this is a thing that is actually happening" as it doesn't make sense in his millennial mind ...

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by ...

In contrast to the posed “Instagram face,” the Gen Z stare often defies conventional beauty norms. It often rejects ...

For some young Americans, a majority of whom are entrepreneurial-minded, unconventional work is a solution to getting ghosted ...

Unlike older generations, Gen Z is far more choosy about selecting jobs. For candidates, it’s a buyer's market, and ...

Is Gen Z truly to blame for wine’s decline? Or are they simply the most visible face of a broader cultural shift?

But that hasn’t dampened their dreams of achieving financial success. A new survey by the Harris Poll asked Gen Zers at what ...

Ken Braun is the Founder of Lounge Lizard Worldwide Inc.

Turning Point USA founder Charlie Kirk asserted that Democrats are losing young voters as he compared their Gen Z summit to ...

As Gen Z becomes a leading force in culture, advocacy and the workforce, companies must understand how to create meaningful ...

Instead of relying on data points to decode Gen Z — or, really, anyone starting their financial journey — I want to speak ...