"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Warner Bros Discovery is bringing back the iconic HBO name to its streaming platform, rebranding Max as HBO Max this summer.

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

Warner Bros Discovery (WBD) is to rebrand its Max streaming platform as HBO Max this summer. The platform was originally ...

HBO's streaming service, which has been known simply as Max for the past two years, will return to its old name of HBO Max ...

Streaming app Max is changing its name back to HBO Max after dropping the “HBO” two years ago, resulting in consumer whiplash ...

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on ...

Max, a leading streaming platform from Warner Bros. Discovery, is being rebranded to HBO Max again. The move comes after Max ...

The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the ...