Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple continues to spend less than its Magnificent 7 peers on artificial intelligence. Recent reports from Chinese start-up ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...

In the latest Rumor Replay column: a leaked Apple Intelligence-related memo, plus iPhone 17 Pro Max and SE 4 reports.

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo ...

New Apple Intelligence features are coming soon in iOS 18.4, here are seven features and changes to expect in the next big iPhone update.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Apple to report Q1 earnings amid AI challenges and volatile tech market, with projected revenue of $124.39bn and EPS of $2.35 ...