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Apple today shared a new iPhone 16 ad that highlights the Clean Up feature that's available in the Photos app. In the spot, a ...
Apple’s new “Crush” ad (let’s call it “2024”) is a visual & metaphorical bookend to the 1984 ad. 1984: Monochrome, conformist, industrial world exploded by colourful, vibrant human.
Last week, Apple quietly dropped a new ad. Like many of its recent spots, this one is a goofy look at what would normally be a less-than-funny subject. In this case, it’s privacy.
How Apple’s ads are different. Everything we click, everywhere we go with our phones and many of our personal details have become commodities to tailor advertisements to us.
But in Apple terms, traditional ads still don't mean that much — they make up perhaps 6% of Apple's annual services revenue. The Google deal, meanwhile, represents more than 20% of that number.
However, while Apple has ambitions to grow its ad business in the coming years, potentially hitting $6 billion by 2025, it has to also deal with a fundamental struggle.
As part of its new Shot on iPhone, Drawn on iPad campaign, Apple has launched a series of ads featuring smartphone ...
Google leverages Apple's delayed Siri upgrade in its new Pixel 10 advertisement, highlighting the tech giant's unfulfilled ...
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