American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Sydney Sweeney's brother has broken his silence on her controversial American Eagle jeans ad. Newsweek reached out to Sweeney's representative for comment on Friday via email and Trent Sweeney via Instagram outside regular working hours.

Trump, upon discovering that she’s a registered Republican, was thrilled, but in the same way Trump’s thoughts on Taylor Swift are irrelevant to her life and intentions, his ramblings do not give more or less meaning to Sweeney’s denim demolition derby.