YouTube is once again showing more ads to free users and making them harder to skip. A Reddit user named CSOCSO-FL noticed an updated ad format on YouTube that made it extremely hard to skip ads.

Chethan is a reporter at Android Police, focusing on the news coverage for the site. He has covered tech for over a decade for multiple publications, including Times Internet, Guiding Tech, Android ...

YouTube now serves unskippable 30-second ads on its TV app, in what feels like another escalation in its war against free users. The TV app is also the place where users have the least control over ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

Google continues to make some interesting choices when it comes to how the company approaches YouTube and advertising. Aside from all the different ways that the tech company has tried to push users ...

Looking ahead: YouTube's ad business has outgrown nearly every major media company – and now its ads are about to become harder to avoid. After a record-breaking year in which YouTube pulled in $40.4 ...

Users worldwide report a YouTube glitch where ads remain stuck over fullscreen videos and cannot be dismissed. The issue appears to be a bug affecting the app, though some users say updating YouTube ...

PCWorld reports that YouTube is rolling out 30-second unskippable ads globally on TV platforms, adding to existing 6-second and 15-second formats. Google AI will optimize and personalize these longer ...

Google’s revenue derived from advertising rose 13.6% year over year to $82.3 billion in Q4 while the search giant’s annual revenue surpassed $400 billion for the first time in 2025, according to an ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. After first teasing the forthcoming shoppable formats at Google ...

YouTube on TV screens will see even more advertising messaging in 2026, according to a new study. The number of U.S. agencies planning to use YouTube on TV screens will grow to 62% from 60%, according ...

A country has introduced new rules that dramatically limit how long unskippable video ads can run on platforms like YouTube. The move targets long, forced ads and also bans delays when closing static ...