The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.
WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers ...
The product, called Moloco Ads for Performance CTV, is designed to help marketers drive app downloads and user engagement ...
4hon MSN
Apple removes apps after report raises concerns over App Store search, ads boosting ‘nudify’ tools
A new investigation reveals Apple's search and advertising systems may be promoting apps capable of creating deepfake nude ...
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of Amazon Ads' Dynamic Traffic Engine, a new framework designed to help demand-side ...
YouTube is introducing "ad-free windows" during livestreams for viewers who financially support creators. These temporary ...
April 2027LISBON, Portugal, April 16, 2026 (GLOBE NEWSWIRE) -- Questex’s inaugural StreamTV Europe successfully launched this ...
The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...
Investors will look for Netflix to emphasise content spending and ad business growth as key drivers when it reports ...
The shoe brand that was a favorite of the Silicon Valley tech scene is moving away from footwear and onto what its wearers ...
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ad revenue
YouTube is changing livestream ad timing to avoid interrupting purchases and peak chat moments, giving creators a clearer view of where automated monetization is headed.
YouTube will show fewer livestream ads during purchases and chat spikes, signaling a bigger shift toward automated ad timing.
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