If you drop a standard liner into a pool like that, it can camouflage those unique features,” explained Will Cappiello, product director ... for swimming pool covers – and now vinyl liners ...

Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)." Harvard Business School Teaching Note 104-190, April 2010. (Revised November 2011.) ...