Palmer watched the quickening pace of U.S. office work, and envisioned a form simplified Spencerian script that would enable the newly created class of clerks, secretaries, and administrative ...

It was much easier to read than 19th Century cursive, which was pretty ornate by today’s standards and known as Spencerian, for Platt Rogers Spencer. In the early 1900s, Austin Norman Palmer ...

Spencerian cursive was replaced in 1890 by a less ornate form called The Palmer Method, developed by Austin Norman Palmer. Palmer developed his simpler form of script around the same time as the ...

Spencerian handwriting was eventually displaced by the typewriter and the Palmer method, a more minimalist script developed in the 1910s in reaction to Spencer’s flowing, decorative lettering.

You’ve probably never seen Coca-Cola’s original logo. It first appeared in a humble Atlantic Journal ad on May 29, 1886: The second version is much closer to what ...