Perhaps unsurprisingly, chocolate dominates the market, accounting for more than 50% of total candy revenue, reports Grand ...

The campaigns that earn lasting recognition solve a real human problem first and optimize relentlessly second.

Many couples dream of popping the question in one of the most breathtaking places on Earth, and Santorini, Greece, sits at the very top of that list. The island's iconic white-washed cliffs, deep blue ...

If you haven’t guessed, it’s Starbar, a.k.a. Wunderbar. The Wunderbar, with its super-chewy peanut and caramel filling and draping of milk chocolate, was developed by Canadian Linda Allison, according ...

The Super Bowl is one of the biggest stages in the world-not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, ...

The Kansas Statehouse isn’t just where debates are held and laws are made. It’s also a living museum, filled with quirky artifacts and quiet tributes to the people who built the state. KPR's Courtney ...

A chocolate bar with roots in a 1970s space-age marketing campaign remains a steady presence on Canadian store shelves decades later.

A successful digital marketing campaign is one that reaches the right people with the right message at the right time, all ...

From cultural cues to real-world installations, brands leveraged OOH to drive engagement rather than just visibility ...

Authorities are searching for a 50-year-old man accused of walking out of a Sam's Club in St. Charles without paying for 2,400 full-size Snickers candy bars ...

In recent years, dark chocolate has carved out a different image - marketed as the more sophisticated, less sugary option, ...

Augusta National Golf Club debuted the new "Candy Bar" during the 90th Masters Tournament. Here's what patrons had to say ...