Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first ...

Korean Air is repositioning to offer a hospitality-inspired passenger experience, with branding by Lippincott. The agency’s ...

In recent years, the carrier has been in the news for its merger with fellow South Korean carrier Asiana Airlines, and ...

British asset management firm Abrdn (ABDN.L) announced this week that it is reinstating the Es in its name four years after it removed them in a rebranding ... of upstart Pepsi (PEP) — lasted ...

This phenomenon came to light through images posted on the social network Reddit, showing a Tesla Cybertruck with the word “Toyota” and a Tesla Model S with the Mazda logo on the rear.

Public Reaction: The rebrand was polarising – precisely as intended ... Why did Pepsi remove the hillbilly character from Mountain Dew's logo in the 1970s? Pepsi eliminated the hillbilly character to ...

In essence, Uber's logo evolution is more than just aesthetics — it reflects its ongoing journey towards re-establishing its position in the ride-hailing world. Now, let's look at how Pepsi took a ...