The beverage alcohol industry is experiencing major trends including moderation, with consumers seeking both alcoholic and ...

Many sober people actually do enjoy hanging out with friends at a bar. A 2025 Gallup poll revealed that only 54% of adults in ...

The low-ABV category is booming and one Branca International-backed company wants to be the invisible technology behind every ...

On Thursday, Heineken introduced Heineken 0.0 Ultimate, a new non-alcoholic beer with zero alcohol, zero calories, and zero sugar. The launch marks the first zero-calorie, non-alcoholic brew available ...

Cincinnati has a rich history of brewing beer, so it's no surprise a Greater Cincinnati native and Hollywood icon would join in on the business. George Clooney, the Cincinnati-raised actor, along with ...

A wander through some famed watering holes in Ireland’s capital reveals a booming alcohol-free scene and a cultural shift. A night out at Fidelity bar, which is known for craft beers. Ireland Dispatch ...

Celebrity alcohol brands used to feel like a novelty. Then George Clooney and his friends transformed a personal passion project into a billion-dollar business. Now the same trio is back — and this ...

"We love beer, we just don't always want the effects that come with it," Clooney said Monica Schipper/GA/The Hollywood Reporter via Getty, Jamie McCarthy/Getty George Clooney, Rande Gerber and their ...

A new non-alcoholic beer has some celebrity Oscar-winning star power behind it. George Clooney, along with nightlife entrepreneur Rande Gerber and Mike Meldman, founder of Discovery Land Company, have ...

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George Clooney, Rande Gerber and Mike Meldman are now in the non-alcoholic beer business. After selling their previous brand, Casamigos Tequila, to spirits conglomerate Diageo in 2017 in a deal worth ...