Michelob Ultra leverages Billy Bob Thornton and soccer legends Lionel Messi and Ronaldo Nazário in World Cup ad.

USA TODAY chats with Billy Bob Thornton and exclusively reveals his new World Cup ad with Michelob Ultra. The commercial also ...

Michelob Ultra will pay one fan $90,000 to carry a trophy at the 2026 FIFA World Cup final in New York/New Jersey.

The USMNT captain tells PEOPLE what it was like to kick it with Lionel Messi, Alex Morgan and other soccer legends in a new ...

Michelob Ultra will give one soccer fan $90K, two tickets to the World Cup final and the job of carrying the Superior Player of the Match Trophy onto the field.

A new World Cup-themed commercial is already making the rounds online, and it’s built exactly for viral traction.

When a zero-alcohol beer reaches the top of its category within a year, it usually reflects more than early curiosity. In this case, Michelob Ultra already had a strong national presence and a clear ...

Milwaukee is called the beer capital of the USA, and for good reason. Many brands are from the area, including this one that ...

Star-studded campaign: Morgan joins Messi, Christian Pulisic, and other soccer icons in Michelob Ultra’s ‘Superior Match’ ...

See Forbes' 2026 list of the world's highest-paid athletes, featuring a record payday by Cristiano Ronaldo, plus nine other ...

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Cannes Lions has named AB InBev as its 2026 Creative Marketer of the Year.