The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring ...

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

The focus is now on context-driven, intent-heavy search optimization, making Voice SEO essential for ranking in AI-powered ...

At the e4m Performance Marketing event, Kapil Narnaware, Chief of E-Commerce Business, Business Head, Pidilite, spoke on e-commerce strategies, the common challenges and more ...

Fetch, America's Rewards App, announced strong momentum for 2025, reinforcing its position as the most popular rewards app for consumers and brands. In Q42024, Fetch achieved an annual revenue run ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Expert-backed strategies on how to maximize networking, avoid burnout, and achieve your goals at the RSA Conference.

Want some opinions on trends in marketing? Try asking the new boss of one of the world's biggest consumer goods companies.

Q4 2024 Earnings Conference Call March 14, 2025 10:00 AM ETCompany ParticipantsDennis Nelson - President & CEOThomas ...