Yeti’s new logo swaps its name for various four-letter words. It’s a smart idea that also reveals the risks of minimalist ...

Gen Z are famous for many things, among them, a penchant for lowercase typography, or rather an aversion to capital letters.

Trademark lawyers aren't convinced the suit would hold up in court.

Microsoft is trying to recapture Xbox magic, but doing so by getting lost in minor complaints from fans, with big solutions ...

Anyone who lives in Los Angeles recognizes it: the offset, block-serif logo of the LA Dodgers or the italicized Bodoni-style ...

"If they’re ‘in business to save the home planet,’ why are they suing a climate activist?” the performer and activist said ...

The Bend-based drag queen released a video statement urging the corporation to drop its federal trademark case.

Climate activist Wyn Wiley, better known by the drag-queen persona they use for climate work, Pattie Gonia, has broken their ...

Broadcom stock has underperformed the broader semiconductor sector this year, but that could change after its upcoming report.

These common typefaces could be ruining your brand design.

In an open letter and video, the climate activist and drag queen breaks her silence on the active federal trademark ...