Building a personal brand on LinkedIn doesn’t have to feel overwhelming. Follow the 3-2-1 rule to streamline the process.

While Verified on LinkedIn provides an important layer of context, it doesn’t provide a cast-iron guarantee of the authenticity of an individual. (After all, even real people share fake news.) ...

Core Principles for LinkedIn Success To thrive on LinkedIn in 2025, focus on these core principles: Engage meaningfully with others’ content to build credibility and foster relationships.