The toy and game company wants teens and adults to buy more of its products to boost growth as tariffs loom large over the ...

Kids can experience imaginative role-play with a unicorn-themed beauty set featuring two lipsticks, two glitter lip balms, ...

That’s where kids’ toy lawn mowers come in. It's 2025 and practically every practical item in adulthood has a fun kid version ...

A network of toy libraries across Wales would help the environment and support struggling families, campaigners have said.

A disappointed fast-food customer shared the sad reality of what her local restaurant’s play area looks like. “This is so ...

There were plenty of Toy Fair displays promoting inflatable pool toys, bubble machines and other playthings intended to get kids outdoors. There was also an emphasis on “tactile toys” that keep hands ...

Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want the ...

Long gone are the days when road trips meant fighting over the radio station and playing the license plate game. Now, no ...

Unlike conventional toy shops that classify their products as dolls, action figures, cars, or kitchen sets, some cognitive-development-focused toy stores in the country are prioritising an inventory d ...

Companies across the toy industry have joined forces to support kids in need by making grand contributions to The Toy ...

Great gift for a kid especially given all the screen time kids have now. Gets their brains working!" —lr "I was looking for ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...