Add articles to your saved list and come back to them any time. The Japanese Kawaii craze is sweeping the world, splashing bright colours, bold prints and whimsical child-like cuteness. Jenna ...

For baking enthusiast and Stanford sophomore Rachel Fong, it isn’t enough to whip up plain, ordinary desserts. Under her creative watch, a cake takes on the look of an adorable corgi or panda. A ...

Rachel Fong — of “Kawaii Sweet World” YouTube fame — has distilled her recipes for adorable cake, cupcakes and other sweets into a new cookbook by the same name, due out from Clarkson Potter on July ...

Pink globalisation, the spread of cute goods from Japan to other parts of the industrial world, has been a stronghold of consumption in the late 20th and early 21st centuries, particularly with Hello ...

J-Pop has been popular in Asia for years. But a new star, Kyary Pamyu Pamyu has found global fame with her reinvention of ‘kawaii’ culture, Mariko Oi reports. A room full of children's toys, a dancing ...

For baking enthusiast and Stanford sophomore Rachel Fong, it isn’t enough to whip up plain, ordinary desserts. Under her creative watch, a cake takes on the look of an adorable corgi or panda. A ...