With the demand for matcha on the rise, the market has been flooded with poorly regulated copycats. Look out for meaningless ...

Matcha tea shortage is causing chaos worldwide. Find out why supplies are running dry and how companies are keeping up with ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...