The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

This year’s Cannes opened hours after French actor Gerard Depardieu was found guilty of sexual assault and handed a 18-month ...

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...

VINEYARD HAVEN, Mass. (AP) — Lewis Pugh has followed an unspoken rule during his career as one of the world’s most daring ...

DENVER (AP) — An alligator that appeared in numerous TV shows and films over three decades, most notably the 1996 Adam ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...