One of the most profitable Google Ads targeting tactics is retargeting: showing ads to people who are already familiar with your business. But if you still think that “retargeting” means a Display ...

Google is testing ads below AI responses in AI Mode and piloting Direct Offers for shoppers ready to buy. Search revenue grew 17%. Queries in AI Mode are 3x longer than traditional searches. YouTube ...

The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue. Last April, the court ...

Google has announced it is introducing personalized advertising for retailers to target shoppers purchasing items through AI Mode. The advertising pilot, called “direct offers”, will enable ...

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google Ads take over most of the decision-making process, including where to place ads and what to bid, and is most often used by smaller companies. While Brinkema’s April opinion rejected the ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...