The most common mistake we see is treating personalization as a data exercise — “Oh, we can pull in a name or recent purchase ...

Your competitive advantage comes from standing out. By investing in these four marketing trends, you’ll create a presence ...

Agentic automation: Perhaps most significantly, conversational memory transforms AI from a transactional tool to a genuinely ...

Trends move incredibly fast. A product that blows up in the morning can drop in popularity by night. AI models that rely on ...

The combined Cvent–Goldcast platform brings event execution, AI-powered video production and performance analytics into a ...

1. Risk: AI Monoculture (Shared Blind Spots). This is the most critical and overlooked systemic vulnerability. Building your ...

The research revealed that 92% of young leaders want AI with personalization. This means that any output generated by AI is tailored to user preferences, such as an individual's writing style or an ...

What exactly does "email personalization" mean? For some brands, it means including first name in an email. For others, it's about providing customized product recommendations. And for some brands, ...

AI agents are beginning to research, compare, and even buy products on behalf of consumers. But as tech companies and ...

The new age of rewards is about building a world guests want to be part of. The three ingredients for the new loyalty recipe: ...

As we scroll through feeds that feel more like mirrors than marketplaces, are we hunting for deals, or are the deals are ...