It’s a familiar frustration for car owners: Before heading to a meeting downtown, you open a navigation app to ensure you’ll get there on time. Driving takes about as long as predicted, but you hadn’t ...
By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani ...