The Italian fashion company will replace water treatment brand BWT, who has been the F1 team's title sponsor since 2022.

Alpine executive advisor Flavio Briatore is reportedly unhappy with the actions of the F1 team's title sponsor, BWT.

The Alpine Formula 1 team will have a new look next year when Gucci takes over as the title sponsor. The Gucci Racing Alpine ...

Don't adjust your computer screen, you're reading this right: there is going to be a Gucci Racing team on the grid in F1 next ...

Gucci announced Wednesday it will become the title partner of the Alpine Formula One team starting in the 2027 season. The ...

In a historic move for motorsport and fashion, the Kering-owned powerhouse will take over the grid in 2027, replacing BWT in ...

Eight AI partnerships signed in six months. Williams runs Claude. McLaren runs Gemini. Red Bull runs Oracle. The 2026 regulation overhaul has turned the paddock into one of the largest live commercial ...

Alpine will take on title sponsorship from Gucci in Formula 1 from 2027 and race in the colors of the Italian fashion brand’s ...

Starting in 2027, the Gucci Racing Alpine Formula 1 Team will compete in Gucci colors.

It’s down to half a second as that’s the most compelling race on track with less than 10 laps to go.