Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft will hold its major annual Xbox Games Showcase on June 7, with Gears of War: E-Day getting this year's dedicated post-show Direct. "Sunday, June 7 is locked in," Microsoft's new gaming boss ...

Chris Charla, the general manager of portfolio and programs at Xbox, has been with Xbox for 16 years, and worked on ID@Xbox for 13. He began in 2010 as the XBLA portfolio director, and has changed ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

From the moment 4-year-old Cameron first stepped out into Glimmer in Spyro 2, he knew video games were going to play a central role in the rest of his life. Though he never planned to make it the ...

After the main showcase, Xbox's Gears of War: E-Day Direct promises to take Gears fans "into the start of Emergence Day, offering new details, gameplay and insights about the hugely anticipated origin ...

Two his HD6990's in Dual Crossfire X. Taken from the full review at. John Bolton says latest Iran war development has Trump 'back in a panic mode' Kansas Supreme Court adheres to state law in Wichita ...

Dalton Cooper is the Managing Editor of GameRant. Dalton has been writing about video games professionally since 2011. Having written thousands of game reviews and articles over the course of his ...

Xbox Game Pass may get some less expensive tiers in the future to make it more accessible. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

The next Xbox Partner Preview event is coming this week, Microsoft has announced. The event will take place on Thursday, March 26, promising news about titles from Sega, GSC Game World, and Owlcat ...

If you’ve been (impatiently) waiting for Hades 2 to hit Xbox Series X/S and PS5, there’s some great news for you coming out of Thursday’s Xbox Partner Preview showcase. Supergiant’s roguelite action ...