Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

McDonald's Happy Meals have been a beloved part of childhood for decades, offering not only a quick, affordable meal but also ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Tim Allen Says 'Brilliant' Toy Story 5 Isn't a Cash-Grab: 'I Don’t Really Believe It’s About the Money' Barbie has done it all, but this classic playset had just enough perks to draw in a big ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...