Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star's ...

Stephen Curry finally has his new shoe deal. Curry signed a massive 10-year shoe endorsement contract with Chinese company Li ...

Under Armour is being criticized for failing to build its brand around Tom Brady and Steph Curry in the way their legendary ...

NBA star Steph Curry has ended his sneaker free agency and inked a partnership with Li-Ning, creating a new future for his ...

Golden State Warriors star Steph Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, according to a ...

Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for ...

CLEVELAND, Ohio — Golden State Warriors star Stephen Curry has officially entered a new chapter in his business career, ...

Curry's Under Armour split was first announced in November.

Golden State Warriors superstar Stephen Curry says he has signed an endorsement deal with Chinese sportswear giant Li-Ning.

Golden State Warriors superstar Stephen Curry has made a decision on his next shoe company.

This deal shows Curry is thinking globally about his brand and how it will grow after his playing days end.

Inside Under Armour’s innovation lab, where carbon‑plate supershoes are tested, refined, and turned into marathon‑winning ...