Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the ...

STATEN ISLAND, N.Y. — Pete Davidson is teaming up with Amazon for a new ad campaign promoting the launch of Alexa+, the company’s next-generation AI assistant. In the first spot, titled “Pete Davidson ...

VP of global ad sales Alan Moss details how the marriage of live sports and new ad tech tools helps brands navigate media fragmentation.

Amazon Ads recently hosted its annual flagship event, Amazon Ads unBoxed 2026, in Shenzhen, bringing together advertisers, agencies, and technology partners to explore ...

Amazon is retiring the names Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform in order to bring its advertising products together under a unified identity. The three names ...

Precise LinkedIn targeting via job title, industry and more is coming to B2B marketers within Amazon DSP.