“Gen Z’s preference for lowercase letters is a small, deliberate rejection of traditional norms, signalling a more casual ...

Learn why the Nestlé logo features a bird's nest, how it connects to the company's name, and the family-focused meaning ...

Yeti’s new logo swaps its name for various four-letter words. It’s a smart idea that also reveals the risks of minimalist ...

McCafé’s rebrand brings a new look and expanded drink menu, inspired by Gen Z trends and tested concepts, rolling out across several countries this year.

Each font in the LA28 type family is designed for a different purpose. The last time Los Angeles hosted the Olympic Games, ...

Trademark lawyers aren't convinced the suit would hold up in court.

Trademark holders may have "pretty strong grounds to enforce," says a legal expert.

The NBA Finals are the biggest stage in basketball, and now the championship series will once again have courts that fit the ...

A new five-day-old group, the Cockroach Janta Party, has gone viral in India, amassing 15 million Instagram followers by discussing youth concerns like unemployment and inflation with humor. Founded ...

A tribute to the brand's first dive watch from 1965, which was also the first one in Japan, this Prospex has 300 metres of water resistance and a vibrant blue dial to evoke the sea.

Christelle Chau, a cybersecurity executive in the San Francisco Bay Area, is always on the lookout for white watches. “White ...

Find the latest Burger King news from Fast company. See related business and technology articles, photos, slideshows and ...