As regional sports networks (RSNs) continue their slow-motion collapse, every major sports league has been forced to rethink how its games reach local fans. The NBA has responded aggressively — ...

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts.

Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...

A year and a half ago, the emerging fight between ATSC 3.0 and 5G Broadcast looked like a classic standards war. Broadcasters had spent years building “NextGen TV” around ATSC 3.0, while a smaller ...

Local television’s traditional model is under pressure. Newsroom employment continues to decline, regional sports networks ...

The CW is becoming a strategic programming and distribution asset inside Nexstar’s much larger local-TV operation — valuable not only for what it airs, but for the leverage, optionality and reach it ...

Why Rob Bonta really had no other choice and why Netflix needs to learn to ignore YouTube and be the best Netflix it can be.

This week’s Hot List isn’t immune from these ironies. We take some swipes at the current system with inherent optimism for the future of TV. I suppose in our industry, as with the rest of the world, ...

Welcome to the wonderful, weird world of TV advertising, James Grant. Grant is general manager of Universal Ads, the platform announced last week at CES by Comcast Advertising designed to make ...

As we celebrate the 50th year of Saturday Night Live, you might recall a commercial parody featuring original Not Ready For Primetime players Gilda Radner, Dan Aykroyd and Chevy Chase. The product was ...

As CTV continues to mature, premium video providers are giving advertisers new ways to navigate an increasingly fragmented media landscape with greater precision, transparency, and measurable business ...