Jones worked with Angelo An, his creative partner of 15 years. “We asked what we would’ve wanted to see at 18,” said Jones.

She chose to explore what turns ordinary brands into cult brands. She argued that consumers are rarely attached to a logo or product for its own sake. These things serve as props ...

Glanbia Performance Nutrition's VP of global marketing, insights and analytics and Drum Awards for B2B juror, exploring judgment over volume, why B2B buyers are not as rational as marketers assume, ...

Berghaus is developing a new community strategy for 2027, built around longer-term relationships with creators. The ambition is to move the outdoor brand away from the familiar influencer model of ...

At The Drum Live, Nonsense founder Rob Mosley drew on Jay-Z, Wu-Tang Clan and even Timpson to show why brand credibility demands more than a promise of authenticity.

It’s where the next billion rational actors live. They can skip your top because they don’t watch ads, and they can skip your ...

Research presented at The Drum Live found that 77% of agency leaders believe they deliver the services brands want, but just 23% of brand marketers agree. Both sides can see where the industry is ...

Best Buy was the first US retailer to ship the modern sponsored product ad unit. At its showcase this week it launched ...

Around 60 million people in the US are of Hispanic heritage, spanning communities with different national origins, traditions and cultural reference points. Yet brands can still fall into the familiar ...

“In this Matrix-lite world, our experience is increasingly mediated through AI. We’re beginning to lose direct contact with reality. Authenticity is the scarcity of our age, and live experiential is ...

Professional sports has a wide audience reach, making it an attractive proposition for brands. With the digitization of advertising, there are more opportunities than ever before for brands to engage ...

At Klarna we’re doing a lot more now to accelerate imagination and see possible futures, versus constantly having to sell things in. In this way AI can be very powerful: it means that you bring people ...