OpenAI president Greg Brockman has declared that “taste is a new core skill,” while Sam Altman has also talked up taste as ...

To be sure, that $3bn is the result of an impressive 18% growth rate that outpaces growth in the industry as a whole. But ...

That refusal is what today’s drinks industry has forgotten how to do.

What’s our Roman concrete? It’s brand, specifically, the promise you make to the world. Everything else – the products, ...

Digital media consultant Mark Challinor talks to Paul Thomas, publisher and managing director of Australia’s Star News Group, ...

Imagine it. Guinness’s the Surfer, obstructed by a QR code and a call to action. Not only would it ruin the majesty, but ...

Wolters Kluwer's vice president of global branding, digital marketing and external communications, Drum Awards for B2B juror, explores focus over volume, orchestrating abundance and why credibility ...

Then it cuts back to the Tuscan idyll. In a deliciously understated endorsement of the brand proposition, words appear on ...

Bain’s new Likelihood to Buy (LTB) metric starts with the simple observation that buyers create a ‘Day 1 list’ – a shortlist ...

"In an ocean of 'correct answers,' human emotion is still king," said Pyit Sone Oo, chief executive officer of BEYOND 360, ...

Netflix is broadly structured with two sides: the creative arm that makes the films and shows and a marketing arm that ...

Yesterday morning in the UK, the Interactive Advertising Bureau (IAB) announced that UK advertiser investment in creators ...