Premium experiences company Legends has been appointed by Sauber Motorsport to secure commercial deals for the Audi F1 team ...

German sports betting operator Tipico has taken its commercial relationship with the German Football League (DFL) to a decade ...

Chinese consumer electronics firm TCL is in the final stages of signing off on a deal to become a Worldwide Olympic Partner, ...

CAA Sports has announced the appointment of Lucy Englander, the former commercial director for Saracens, and one-time ...

Sky, which drew its biggest non-football audience in 12 months with the 2025 World Darts Championship final, is keeping PDC ...

Fox Sports is set to finally launch a US direct-to-consumer service later this year, but does not foresee additional ...

Denmark’s history-making World Handball Championship win over Croatia was watched by over 2.1 million viewers across free-to-air broadcasters DR and TV2, accounting for a huge ...

Nascent Saudi airline Riyadh Air has become a LIV Golf sponsor in a move that brings together two organisations backed by ...

Nine Entertainment is close to renewing its Rugby Australia rights for what would include a key period for the sport in the ...

A New York court has ruled that Major League Soccer (MLS) and the US Soccer Federation (USSF) did not break competition laws ...

RPSG Group has secured a stake in Manchester Originals, with the deal said to represent the first sell-off of a majority ...

Capgemini’s sponsorship campaign at the most recent edition of the Ryder Cup has won the inaugural Sponsorship Works Award ...