German Bundesliga club Borussia Dortmund has agreed an AI-focused sponsorship deal with Chinese technology company Lenovo.

US home improvement retail company Lowe’s has expanded its sponsorship of Inter Miami CF in what is being billed as the ...

The weekly free-to-air LaLiga match is to receive additional exposure after public broadcaster RTVE acquired sublicensed ...

Audi has bolstered its sponsorship portfolio ahead of the 2026 Formula 1 season, with four new deals in as many days, the ...

The Formula 1 team is in advanced talks to add beer brand Estrella Galicia and luxury watchmaker Girard-Perregaux to its ...

Energy drink brand Red Bull has signed a global sponsorship with SailGP ahead of the sixth edition of the city-based racing ...

The Versant-owned Golf Channel has retained exclusive rights in the United States to the DP World Tour until 2030.

Investment platform eToro has made a move into French sport by agreeing sponsorship deals with Ligue 1 clubs LOSC Lille, ...

Paul Gandolfi formerly of Ferrari and most recently Right Formula, is set to join Red Bull Racing as chief commercial officer ...

Netflix is ready to switch to an all-cash offer for Warner Bros. Discovery assets in order to speed up the takeover process ...

Streamer Viaplay has signed a long-term extension for Professional Darts Corporation (PDC) rights in the Netherlands, one of ...

Volleyball World has appointed Red Tiger Marketing as its commercial agency and announced a five-year hosting deal with Dubai ...