The brand has launched a campaign, ‘Nothing Small About Us’, to support the partnership, which will run across television, ...

While Amazon has blocked Muse, citing concerns over credentials, account data, and transparency, Muse users on Shopify can ...

In his new role, Mishra will work across the agency’s media, creative, data and technology teams to address client requirements and bring together its marketing, technology and consulting capabilities ...

Nicobar’s Raul Rai and Supriya Dravid on authentic representation, moving beyond performance and brand’s evolving approach to ...

With CTV, creators, social, commerce and AI reshaping discovery, Nayyar says brands must balance real-time responsiveness ...

The app offers Enhance Audio, frame-accurate editing, a multi-track timeline, templates, effects, 4K exports, Firefly-powered ...

Sandeep Gaur brings nearly two decades of experience in advertising, creative communication and journalism, with expertise in Hindi copywriting, brand strategy and creative direction.

Following the update, Threads profiles will have dedicated access controls within a business portfolio, separate from permissions inherited from an associated Instagram account.

Devon’s Point integrates with WPP Open, connecting AI-enabled production with creative, media and enterprise capabilities. The facility is part of Elevate28 and will also support creator-led ...

ASCI's Manisha Kapoor argues that rising “Not an ad” disclosures reflect growing audience distrust, urging brands and creators to make commercial ties clear to protect transparency and credibility.

Festive advertising gets more expensive, the question is shifting from how much brands can spend to how effectively the next rupee can build reach, relevance and action.

Under the update, clients will receive streaming viewership data each business day for viewing that occurred two days earlier, with the change reducing SCR data delivery time by up to 80%.